Cruise Partnership Southampton
Aims & Priorities
The Cruise Partnership Southampton, extended throughout the SO region, is facilitated by Business Southampton in order to develop a marketing alliance on behalf of the city. Our aim is to attract and retain cruise passengers, so that they will stay and explore all that our city region has to offer, hence making Southampton a destination and not just a gateway for cruise liners.
We have the potential to bring hundreds of thousands of people into the area’s hotels, shops, restaurants, venues and tourist attractions, increasing the visitor economy and the image of the city.
Business Southampton has brought together interested parties from all across the region including cruise businesses, airport, hotels, travel agents and restaurants in order to design a selection of bespoke itineraries, day trips and short break packages designed to draw people into the city. In addition, the Cruise Partnership identifies opportunities for procurement by the cruise industry from local supply chains bringing the city another opportunity to add value to the local economy.
